I. 英文原版
Peter License, Ph.D., Professor of Chemistry at the University of Nottingham and Associate Editor of ACS Sustainable Chemistry & Engineering recommends face to face style presentation. He says including a live experiment boosts the enthusiasm from the audience. License points out that live presentations have their limitations, so he created a topical YouTube video series.
William B. Tolman, Ph.D., Chemistry Professor and Associate Dean of Arts & Sciences at Washington University, St. Louis and Editor-in-Chief of Inorganic Chemistry advocates share your work with the public, especially once your science is published. Tolman says post it on facebook or social media, get out and talk about it. He says you need to develop a message that tells a story to the greater community, beyond your colleagues and friends in your field.
Commonwealth Professor of Chemistry at the University of Virginia and Associate Editor of ACS Catalysis, T. Brent Gunnoe, Ph.D., tells a story of when he presented to students preparing to go to a football game. He initially had low expectations, but his Q&A portion went on for an hour and proved to be a very rewarding experience.
Connecting with your audience can be broken down into three key elements, the experts say: Pick a medium that suits you; Expand your reach through social media; and tailor your message to go beyond your colleagues.
II. 中文版
Peter License博士，诺丁汉大学化学教授，ACS可持续化学与工程副主编推荐面对面的演讲。他说，包括现场实验可以提高观众的热情。License指出，现场演示有其局限性，因此他创建了一个主题YouTube视频系列。
William B. Tolman博士，圣路易斯华盛顿大学化学教授兼艺术与科学副院长，无机化学倡导者主编与公众分享您的工作，尤其是在您的科学发表后。托尔曼说，把它发布在Facebook或社交媒体上，出去谈谈。他说，你需要发展一个信息，向更大的社区讲述一个故事，超越你所在领域的同事和朋友。
弗吉尼亚大学英联邦化学教授、ACS Catalysis副主编T. Brent Gunnoe博士讲述了他向准备参加足球比赛的学生演讲的故事。他最初的期望很低，但他的问答部分持续了一个小时，事实证明这是一次非常有益的经历。
专家说，与观众建立联系可以分为三个关键要素：选择适合您的媒介;通过社交媒体扩大您的影响力;并定制您的信息，使其超越您的同事。