Using Words Effectively: Helping Your Audience Understand Chemistry Research
I. 英文原版
Communicating chemistry research to the public is often daunting. But researchers will not get their point across unless they can explain their work in a way that everyone understands. In this video, ACS Editors give you tips on how to make sure your research is understandable, without watering down the science.
Professor Susannah Scott of the University of California, Santa Barbara and Associate editor of ACS Catalysis explains that chemistry may incite fear in some people. It’s a topic that is intimidating if you use complex vocabulary, so she advises chemists to take some time before speaking to the public to consider how to frame their research in easy-to-understand terms.
Start with essential information, says Professor Prashant Kamat, John A. Zahm Professor of Science at the University of Notre Dame and Editor-in-Chief of ACS Energy Letters. From there, go on to the importance of your work, where it’s going to lead, and what is going to be your next move. This framework makes it easy for your audience to understand the basis for your research.
Professor Audrey Moores, Associate Professor at McGill University and Associate Editor at ACS Sustainable Chemistry & Engineering says to imagine explaining your research to someone significantly younger, like a child. This doesn’t mean you should skip out on truth or water down the science, but use terms that are easy to understand.
Professor Audrey Moores, Associate Professor at McGill University and Associate Editor at ACS Sustainable Chemistry & Engineering says to imagine explaining your research to someone significantly younger, like a child. This doesn’t mean you should skip out on truth or water down the science, but use terms that are easy to understand.
Professor Peter License, Professor of Chemistry at the University of Nottingham and Associate Editor of ACS Sustainable Chemistry & Engineering promotes telling the truth. People are the best listeners when they know what your science does for them.
No matter the topic, connecting with your audience is vital. Establishing a base level understanding of what information is easily understood helps your research reach more people.
For more publishing tips, visit the ACS Publishing Center, a centralized hub for researchers to prepare and track manuscripts. This website features centralization of information for ease of discovery of resources on submission, open access licensing, peer review education and more. Customized publishing information, including tracking of your published work, is available upon login. Log in today to discover how the ACS Publishing Center can help you advance your research.
II. 中文版
加州大学圣巴巴拉分校的Susannah Scott教授和ACS Catalysis的副主编解释说，化学可能会激起一些人的恐惧。如果你使用复杂的词汇，这是一个令人生畏的话题，所以她建议化学家在与公众交谈之前花一些时间考虑如何用易于理解的术语来构建他们的研究。
从基本信息开始，圣母大学John A. Zahm科学教授兼ACS Energy Letters主编Prashant Kamat教授说。从那里开始，继续讨论你工作的重要性，它将导致什么，以及你的下一步行动是什么。该框架使您的受众可以轻松理解您的研究基础。
麦吉尔大学副教授、ACS可持续化学与工程副主编奥黛丽·摩尔斯（Audrey Moores）教授说，想象一下，向一个比孩子小得多的人解释你的研究。这并不意味着你应该跳过真相或淡化科学，而是使用易于理解的术语。
国际纳米技术研究所所长、西北大学乔治·B·拉斯曼化学教授、《美国化学学会杂志》副主编查德·米尔金教授说，他相信演讲在你演讲之前就开始了。在沟通之前，想想你做了什么，然后将它们分解并简化为一行。这些简短的陈述应该总结你工作的重要性，并容易传达你的信息。
诺丁汉大学化学教授、ACS可持续化学与工程副主编Peter License教授提倡说真话。当人们知道你的科学为他们做什么时，他们就是最好的倾听者。
无论主题如何，与受众建立联系都至关重要。建立对哪些信息易于理解的基本理解有助于您的研究覆盖更多人。
